Vehicle wrap design is a great way to create a unique look that will help turn a company vehicle into an eye-catching moving advertisement. But in order to get vehicle wrap design that really works, you’ll need to follow some tips. Here are the top ten do’s and don’ts of great vehicle wrap design.
1) Do Take Photos and Plan
Before you do anything else, you should get an overall map of the vehicle by taking photos from every angle, and taking measurements of the sides, hood, rear, roof, and bumpers, then scale the photos accordingly in your design software. This will help you plan your wrap design much better.
2) Don’t Rely Only On Digital Templates
A digital template can only tell you so much about a vehicle, and although it can provide you with an important dimensional outline of the car, it is not going to detect any potential problems. You need to physically see the vehicle before starting to design the wrap.
3) Do Research Your Client
It’s a bad idea to start a design for a vehicle wrap without first researching your client and talking with them about designs they like and have seen, as well as their own personal expectations regarding colour, message, and composition. Doing this is going to increase the chances of your client being satisfied with the final product.
4) Don’t Rush It
Good things take time, and this is definitely true when it comes to vehicle wrap design. Make sure to take your time and work out even the smallest details when it comes time to design your vehicle wrap. This is especially important when it comes to fulfilling your client’s needs and making sure to accommodate any small requests they have.
5) Do Make The Client’s Brand and Message Stand Out
A vehicle wrap design is meant to be viewed only for a short time, so you need to make sure your client’s brand is standing out in the design. You want people to immediately identify the brand and the message when looking at the vehicle wrap.
6) Don’t Overcrowd Your Design
Yes, vehicle wraps are often colourful and full of eye-catching visuals, but this can only be pushed so far before it starts to become too much. You should always shoot for simple and obvious when it comes to design, instead of complex and subtle.
7) Do Use Bold Colours and Designs
Your vehicle wrap needs to stand out, and this means you need to use colours and designs that are going to catch people’s attention. Bright, bold colours will help here, and unique fonts are going to be a good idea too.
8) Don’t Include Too Much Copy
Copy is great for getting a message across, but too much of it is going to be difficult or near impossible to read in a short amount of time. The average motorist on the road or passerby on the street is not going to have time to read a paragraph of copy on a moving vehicle.
9) Do Get The Green Light From Your Client Before Printing
Make sure you do not print anything until you have gotten the go-ahead from your client. This is going to save you a lot of trouble should the client change their mind about something or be disapproving of a particular part of the design post-print.
10) Don’t Ignore Your Client’s Needs
In order to have a successful relationship with your client, it’s best to make sure you are listening to them and providing them with what they need at all times. You should always be willing to put in a little extra work should they ask it of you, and you should encourage open communication too.