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Large format printing will offer you a ton of benefits and will allow you to effectively advertise your business. It is a great marketing tool that would allow you to advertise your products and services. The high visibility of your content would allow you to get your message across to a large audience successfully. Posters, banners, pull-up banners, signage, and canvas printing are examples of large format printing. If this is a marketing tool you are interested in, it’s important to understand both the advantages and disadvantages.


Large format printing will provide you with a high-impact advertising medium, and your images will be clear and sharp so that they are visible even from a distance. This will increase brand recognition, and potential customers will be able to see all of the important information pertaining to your business along with any deals and discounts you may be offering. It’s an effective way to catch viewers’ attention, and you will stand out from the crowd.

This type of printing allows you to print based on the quantity you need, so you are not obligated to print in bulk. This will prevent any unwanted surplus, and you will not only get the right quantity but high-quality images that are long-lasting as well. You won’t have to worry about exposure or fading. Large format printing can be placed indoors and outside, so high-quality printing is a must, and large format printing will withstand different weather conditions.

Finally, the cost is a huge advantage as large format printing is a cost-effective marketing tool that any business can afford.


It can sometimes be hard to choose the right ink and the right material for your large format prints, as this process is a little tricky. Many businesses will select low-cost materials and ink to save money but fail to realize that this may not serve their purpose. The material and ink you choose must be compatible; otherwise, your project will fail.

Large format printing is meant for a specific purpose, so it’s not versatile, and this, too, is a disadvantage. While it’s a very effective marketing tool, it is not a versatile one, so if banners, large posters and billboards are not going to help you promote your brand, it would be a complete waste.

Knowing the pros and cons of large format printing will allow you to build a successful marketing strategy, and the experts at Landon Graphics will provide you with more information. We specialize in car wraps and decals and offer ceramic pro coating, so if you are in Edmonton, contact us today!