Are you looking for a long-term, cost-effective, and creative marketing strategy? You should consider wrapping your company vehicles. Wrapping your cars leaves an immediate impression on consumers no matter where you go. In order to translate those impressions into real-life customers, you need to include a specific set of information. When you’re creating your custom wrap, don’t leave out these five important specifics.
Business Name
Include the name of your business as the largest component of your vehicle wrap. This way, you can be identified with ease. Include it on the sides and back of the wrap for maximum exposure.
Contact Info
Now that you have a consumer’s attention, let them know where they can reach you. For services, include a phone number and your website. This way, you communicate without even speaking.
Your Product
What is it that you sell? Make sure your wrapping conveys that either with words or pictures. This goes for both products and services.
A Quick Slogan
Use your tagline or company slogan to leave a lasting memory. This doesn’t have to be very long, but it should be very intentional.
An Image
Include an image to keep things interesting. The picture doesn’t have to be huge, though it should be nice to look at. Make sure your image is a good resolution for the wrap and will show up how you want it to.
When it comes to design, be mindful of what consumers will be able to read in a short amount of time. Here are a few quick do’s and don’ts to make sure your graphic is as effective as possible.
Do use bright colours – bright colours immediately draw attention to your vehicle. Use your business colours to keep your brand in the minds of the people who drive by your vehicles.
Don’t be too detailed – On the road, other drivers don’t have the time or concentration capacity to stop and take a detailed look at your vehicle. Keep your creative graphics direct and uncomplex.
Do use a high-quality wrap – You are communicating a business image to consumers, make sure it’s a good one. High-quality wrap will last far longer than a lower-quality wrap, and when applied by professional teams like Landon Graphics, you ensure their longevity.
Don’t be afraid to switch it up – Between all your vehicles, you can use variations of the same design. Switch the text or the colours to deliver different messages with each vehicle.
Speak with a Landon Graphics design expert today and get started with your personal and cost-effective marketing strategy today! Work with an expert and design your custom fleet wrap, get started with your free consultation.