Events play a significant role in the marketing world. They offer corporations a chance to build connections with their consumers. An international product launch, private conference or big-scale tradeshow can get your business the most return on investment, given; you have an integrated event marketing plan in place.
Modern consumers are internet savvy and well acquainted with marketing ploys. They require businesses to present an analysis of the brand and how it makes the lives of consumers better.
Creative aesthetics, such as graphic design, signs, vehicle graphics, and decals play a massive role in event marketing. They add an engaging theme to the occasion which can make the event unique and memorable.
Types of Marketing Events
Marketing strategies should be formed keeping the kind of corporate events in mind. It is important to acknowledge your target audience and the type of event best suited for them.
Trade Shows: Majority of the time trade shows are large-scale events organized in convention centres where businesses invest in creative booths that exhibit their products, brands and services.
Product Launches or promotions: These events are used to launch new products into the market. They comprise of in-store presentations, booth promotions to more exciting activities such as flash mobs and street marketing.
Conferences: These events bring together businesses and individuals with a goal of sharing ideas. Large gatherings are organized for training and education purposes and depend on the audience.
Lunches, Dinners or Cocktail Parties: These events present an opportunity for guests to network in small and informal private settings
Seminars: They can range from small-scale classroom style lectures aimed to educate an audience to large field events geared to spread a brand’s message.
Virtual Events: The new age event involves attendees connecting online from different locations. Virtual events include presentations and interactive components such as a live Q&A.
Webinars: Utilizing web-based conference tools webinars are online-based presentations, workshops and discussions.
Get the Most Return on Investment
Businesses must develop right measurements of attendance, revenue impact and the amount of business that the company is expecting to receive in the upcoming months and year must be put in place to prove real ROI.
A few steps can elevate the success of an event. Customer engagement can be increased by including fun elements, such as photo booths, contests, freebies and engaging presentations.
Social media is an integral part of any occurrence. Amplifying the event online will help further the business’ reach. Organizers must promote your occasion on all social media outlets that their audiences use. Posting photos during and after the event present a visual element. An event follows up that may include thanking the customers for attending, help build trust with the customers and refreshes their memories.
A promotional plan is essential and must include public, online and social relations, along with email and paid media. The mix lets you touch base with your audiences in multiple ways.
Maximum ROI depends on if you have your target audience at your event. Dividing the demographics into categories, such as job title, locations, company and industry can help test out different marketing messages.
Planning is a must! Thus, never wing any component of the preparations; this may result in both primary and minor details being left out. Staff should be well trained and hired in appropriate numbers. Understaffing may leave customers unattended or waiting for an extended period of time, while over staffing may make space look overcrowded. Always take down the information of potential clients, to keep track of ongoing interactions. Most importantly blend with the crowd; you have spent money to do so.
Landon Graphics and Tint will equip you with all your graphics needs from signage to fleet graphics. Visit them online at landongraphics.ca and call them at 780-455-4137. Write to them today and get a quote.