For many smart marketers, custom vinyl wraps are the ultimate in summer advertising. If you are wondering if it will drive ROI for your company, hear this: more than 95% North Americans are targeted with vehicle wraps. It is a unique form of advertising that takes your business, especially SMBs, places. It is one of the most effective and efficient forms of OOH (out-of-home) advertising that reaches more consumers at a lower cost per thousand impressions than other platforms.
Research reports that outdoor signs cost $3.56 per thousand impressions. Newspaper ads can cost $19.70 for the same number of impressions. But a vehicle wrap has the potential to garner between 30,000 and 80,000 impressions a day, depending on the distance it covers. The estimated cost could be less than $44 for a million impressions. Learn more.
What is a custom vehicle wrap?
Custom vehicle wraps are digitally printed, full-colour mobile billboards that are wrapped around cars, trucks, and buses, designed to attract the attention of a mobile audience. They typically stand out with eye-catching graphics. The wraps are made of heavy-duty, weather-proof vinyl to last for at least three to five years.
Are vinyl wraps designed for big businesses with vehicle fleets?
Vinyl wraps are designed for businesses of any size, big or small. Smaller companies rely on the wraps to get their brand and logo out to a potential audience at a lesser cost. When they are seen alongside larger fleets that belong to bigger companies and franchises, the company is seen as a smart player. Vinyl wraps are eye-catching, cost-effective and custom-made to any size vehicle.
How expensive are custom vehicle wraps?
The cost of a vinyl wrap is determined by the coverage, design complexity, vehicle type, and installation services. A high-quality wrap that doesn’t peel off easily can fall between $1,500 and $3,000, including the material and installation.
What is the average ROI for custom vehicle wraps?
Although there are stories of business sales spiking phenomenally in just a few months of wrapping vehicles, in all practical purposes, that there is no average return on investment for vehicle wraps as it is dependant on the company owned; where it is located; where the vehicle is driven and the effectiveness of the design.
Here is how you can measure ROI if you have to:
1. Provide Contact Details: Display an exclusive phone number on the wrap. Track all calls that follow from the number that leads to sales.
2. Advertise Discounts: If you are promoting a special deal or discount, track all calls that come through an exclusive phone number mentioned on the wrap.
3. Track URL: Create a landing page on your website. Create a short, simple, easy to remember URL specifically for the promotion and advertise that on your car wrap. Track all responses that come in from the URL on the vehicle wrap.
This way, you can measure the ROI figures with the sales from other forms of advertising. Just make sure that you invest in high-quality wraps with adhesives that do not peel easily, scratch or chip off the car paint. It is important to invest in an experienced company to design and install the wraps. Ask for a proper warranty for future assistance if needed.
Visually Appealing Vinyl Vehicle Wraps at Landon Graphics
Landon Graphics brings you high-quality, visually attractive vinyl wrap technology that offers great exposure to your message and advertisements. Advertise your company, summer discounts and seasonal deals to build business ROI and get the best investment results.
We offer full and partial vehicle wraps for trucks, buses, and cars. Connect with us online for digital prints and products that will last you years.