Car Wraps Vinyl in Edmonton, AB
Why Car Wraps Are One of the Most Cost-Effective Marketing Strategies
Car wraps are not only a creative way to promote your business but also one of the most cost-effective marketing, branding and advertising methods available today. When compared to traditional advertising channels like TV, radio, or billboards, vehicle wraps stand out as a long-term, high-exposure option that delivers incredible value.
Cost Comparison: Car Wraps vs. Traditional Advertising
When you compare the costs, vehicle wraps offer a significantly more affordable option:
- TV & Radio Advertising: TV and radio ads can cost between 3 to 10 times more than a vehicle wrap, and those ads typically last for only 3 months.
- Billboards: Billboards usually cost between $1,500 to $2,500 per month for rental fees.
How much does car wrap cost
- In contrast to traditional advertisement , a car wrap can cost between $3,000 and $5,000, with the wrap lasting for 5 to 7 years!
Exposure: More Views, Less Cost
Both billboards and vehicle wraps offer great exposure for your message, but the real difference lies in the cost-per-view:
- Billboards: They average about 50,000 visual impressions per day. However, these impressions are limited to those who pass by the location.
- Vehicle Wraps: A truck wrap can generate 32,000 views per day, as the vehicle is on the road for 8-10 hours each day. Even a service vehicle parked in front of a customer’s home can get 15,000 views in a single day. This means a vehicle wrap offers a significantly lower cost per impression than a billboard.
Target Audience: More Precision with Vehicle Wraps
Unlike billboards that use a broad “shotgun” approach to reach people, vehicle wraps can be targeted to specific audiences. For example:
- Service Vehicles: A plumbing or electrical service vehicle is often parked in residential areas, directly in front of potential customers. Neighbors may see the vehicle and decide to use the same service.
- Trades & Construction Vehicles: These vehicles are often seen in new development areas, where your target customers are directly located.
Tips for Effective Vehicle Wrap Designs
When designing your vehicle wrap, consider the following tips to ensure maximum impact:
Get Noticed: Make your design eye-catching and memorable. Incorporating bold colors or unique graphics can attract attention, but be careful not to overdo it—too much distraction may cause accidents or make your vehicle less effective.
Incorporate Contact Information: Ensure your contact information is easy to read. A website, email address (if short and simple), or phone number should be prominently featured in the design, making it simple for potential customers to get in touch.
Use Images: People tend to remember images more than just text. For example, if you run a dog training service, include images of dogs in your wrap design. This helps create a visual connection between your service and the service you provide, making it more likely that people will remember your business.
Why Choose Vehicle Wraps?
- Long-lasting Exposure: Vehicle wraps provide years of visibility for your brand, offering a one-time investment with long-term benefits.
- Targeted Marketing: Unlike billboards, which cast a wide net, vehicle wraps allow you to reach your specific customer base in locations where they’re most likely to be interested in your services.
- Cost-Effective: With lower costs compared to other forms of advertising, vehicle wraps deliver higher ROI with less ongoing expense.
Conclusion
When considering the value of vehicle wraps as a marketing tool, it’s clear they offer a superior cost-to-exposure ratio compared to TV, radio, and billboards. Whether you’re a local business or a national brand, car wraps provide an affordable and effective way to get your message seen by thousands of potential customers every day.
Ready to transform your vehicle into a mobile advertisement? Contact us today for a custom vehicle wrap design that will drive your business forward! Customer’s #1 choice in Edmonton.